Paid Advertising That Fills Your Schedule — Google & Facebook Ads for Home Services Businesses
Stop guessing what your ad spend is doing. FFDM builds targeted Google and Facebook campaigns that put your business in front of homeowners in the St. Louis metro who are ready to hire — not just browse.
You're Spending on Ads — But You Can't Tell What's Working
Too many home service businesses in Missouri are running Google Ads campaigns they set up once and never touched again — broad match keywords eating budget on irrelevant searches, leads coming in from three states over, and no idea if any of it is actually profitable.
The other half aren't running paid ads at all — waiting for SEO to compound while their competitors fill their schedules through Google Search. In a competitive market like St. Louis, that's leads left on the table every single day.
Paid advertising done right is the fastest way to fill a slow week or scale into a new service area. Done wrong, it's an expensive lesson. FFDM manages every dollar with the same care we'd give our own business.
How FFDM Runs Paid Ads for St. Louis Home Services
We don't spray and pray. Every campaign is built around high-intent keywords, tightly geo-fenced to your St. Louis service area, and optimized weekly based on actual performance data — not set-it-and-forget-it automation.
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High-intent keyword targeting that finds buyers, not browsers
We bid on terms like "emergency HVAC repair St. Louis" and "plumber available now Wentzville" — people actively searching to hire, not people researching prices. Your budget goes to clicks that convert.
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Geo-fencing locked to your St. Louis metro service area
Every campaign is configured to show ads only within your actual service radius — St. Louis County, St. Charles County, or wherever you send trucks. No budget wasted on leads you can't service.
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Weekly optimization based on real performance data
We review campaign performance every week — pausing what isn't working, scaling what is, and adjusting bids based on time-of-day, device, and keyword performance. Your campaigns get smarter over time.
What You Get with Paid Advertising
Google Search Campaigns
Text ads that show when homeowners in your area search for your services on Google. High-intent traffic from people ready to hire — HVAC repair, plumbing emergencies, electrical work.
Facebook & Instagram Lead Generation
Targeted social campaigns that put your business in front of homeowners in specific Missouri zip codes — before they even start searching. Lead gen ads capture name, phone, and email directly in the feed.
Retargeting Campaigns
Stay in front of people who visited your website but didn't call. Retargeting ads follow them across Google Display, YouTube, and social media — keeping your business top-of-mind until they're ready to book.
Transparent Weekly Reporting
Every week you get a plain-English performance report — spend, clicks, leads, cost-per-lead, and what FFDM changed and why. No mystery dashboards. No hiding behind vanity metrics.
Get Started in 3 Simple Steps
Share Your Goals and Budget
We start with a free audit of your current ad performance (if any) and discuss your goals — how many leads per month, what services you want to push, and what budget you're working with in the St. Louis market.
We Launch Targeted Campaigns
FFDM builds your campaign structure — keyword lists, ad copy, audience targeting, geo-fencing, and conversion tracking. We test multiple ad variants from day one to find what performs best for your Missouri service area.
Weekly Optimization and Transparent Reporting
Every week we optimize bids, pause underperformers, and scale what's working. You get a weekly report with everything — spend, leads, and what changed. No surprises on your bill, ever.
Free Discovery Call
Ready to Stop Guessing
and Start Growing?
No pressure, no pitch — just an honest look at where you stand and what's possible for your business.