Data & Reporting
Stop Guessing Which Marketing Actually Brings in Jobs
Most contractors spend $3,000-$10,000 per month on marketing and can't tell you which channel produced last week's revenue. FFDM gives you a real-time dashboard that ties every dollar spent to every job booked.
You're Making $10,000 Decisions Based on $0 of Data
Your Google Ads rep says clicks are up. Your SEO company says rankings improved. Your social media manager says engagement is growing. But when you look at your bank account, the numbers don't add up. Who's actually driving revenue?
The average home service business spends 8-12% of revenue on marketing, according to the Small Business Administration. For a $500K company, that's $40,000-$60,000 per year. Yet most contractors can't tell you which half of that spend is working and which half is wasted.
Without real reporting, you're flying blind. You keep funding underperforming channels because nobody can prove they don't work — and you underinvest in channels that are quietly producing your best jobs. That changes today.
Marketing Analytics That Speak Your Language
We don't hand you a spreadsheet full of impressions and click-through rates. FFDM builds dashboards that answer the questions you actually care about: What's my cost per lead? Which channel booked the most jobs this month? Am I getting a return on my ad spend?
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Revenue attribution — see which dollar produced which job
Track every lead from first click to completed invoice. Know that the $2,400 water heater replacement came from a Google Ad, not a Facebook post. Make budget decisions based on revenue, not vanity metrics.
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Automated weekly insight summaries delivered to your inbox
Every Monday morning, you get a plain-English summary of what happened last week — leads generated, cost per lead by channel, jobs booked, and revenue attributed. No logging into dashboards. No PDF attachments to decode.
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Competitor benchmarking and trend alerts
Know when a competitor starts outbidding you on Google Ads, gains a surge of new reviews, or launches a new service page. Stay ahead of market shifts instead of reacting to them months later.
What's Inside Your Reporting Dashboard
Unified Multi-Channel Dashboard
Google Ads, Facebook, SEO, email, and referrals — all in one place. No more logging into five different platforms. See your entire marketing picture in a single view, updated in real time.
Cost-Per-Lead by Channel
Know that Google Ads generates leads at $47 each while Facebook is at $112. Make budget allocation decisions based on actual performance data, not gut feel or a sales rep's pitch.
ROI Tracking Per Campaign
Your spring HVAC tune-up campaign brought in $28,000 of revenue from $3,200 in ad spend. That's an 8.7x return. Now you know exactly what to run again next year — and what to cut.
Performance Alerts & Anomaly Detection
If your cost per lead spikes 40% on a Tuesday, you'll know within hours — not at the end of the month. Automated alerts flag issues before they drain your budget.
Get Started in 3 Steps
Connect Your Channels
We connect to your Google Ads, Facebook, Google Analytics, CRM, and phone tracking. Takes less than a day and doesn't require any changes to your existing setup.
Build Your Custom Dashboard
We set up a dashboard tailored to your services, channels, and KPIs. You see the metrics that matter to your business — not a generic template pulled from a marketing textbook.
Make Smarter Decisions Every Week
Weekly insight summaries land in your inbox every Monday. Monthly strategy reviews with your FFDM team use real data to optimize spend, double down on winners, and cut losers fast.
Frequently Asked Questions
I already get reports from my ad agency. How is this different?
Most agency reports show you vanity metrics — impressions, clicks, CTR. Our dashboards show revenue attribution. You'll see which campaigns generated actual booked jobs and invoice revenue, not just website traffic.
What if I only use one or two marketing channels?
Even better — we'll show you exactly how those channels perform and identify opportunities to test new ones. Many contractors discover their "expensive" channel is actually their most profitable when they see the full revenue picture.
How accurate is revenue attribution?
We use multi-touch attribution with call tracking, form tracking, and CRM integration. It's not 100% perfect — no attribution model is. But it's light-years ahead of guessing, and accurate enough to make confident budget decisions.
Can I access the dashboard from my phone?
Yes. Your dashboard is mobile-responsive and accessible from any device. Check your marketing performance from the job site, the truck, or the couch. Plus, weekly email summaries mean you don't even need to log in to stay informed.
Free Discovery Call
Ready to Stop Guessing
and Start Growing?
No pressure, no pitch — just an honest look at where you stand and what's possible for your business.