Privacy Policy

1. Introduction

Fight Forward Digital Marketing ("we," "our," or "us") is a digital marketing agency based in Wentzville, MO 63385. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://fightforwarddigital.com or submit an inquiry through our website.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access the site.

2. Information We Collect

We collect information you provide directly to us and information collected automatically when you interact with our website.

Contact Form Submissions

When you fill out our full contact form, we collect the following information: first name, last name, email address, phone number, business name, service interest, monthly budget range, how you heard about us, an optional message, and your SMS consent status. This information is collected to respond to your inquiry and determine how we can best serve your business.

Quick Contact / CTA Form Submissions

Shorter "Book a Free Discovery Call" forms on our site collect your name, email address, and phone number to initiate a consultation request.

Voice Interactions (AI Assistant)

Our website features an AI voice assistant named Vivian, powered by VAPI. When you choose to interact with Vivian, your voice conversation may be recorded, transcribed, and processed by VAPI, our third-party voice AI provider. These recordings may be used for quality assurance, service improvement, and to follow up on your inquiry. Voice interactions are entirely optional — you are never required to use Vivian to contact us.

Automatically Collected Information

When you visit our website, we and our service providers may automatically collect certain technical information, including: your IP address, browser type and version, the pages you visit on our site, the date and time of your visit, the referring URL (how you arrived at our site), and general geographic location based on IP address. This information is used to understand website usage patterns and improve our site performance.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Lead follow-up and sales communication: To respond to your inquiry, schedule a consultation, and discuss how our services can help your business.
• Service delivery: To provide the digital marketing services you engage us for, including managing your campaigns and reporting results.
• Marketing communications: To send you updates, newsletters, or promotional messages about our services — but only if you have provided explicit SMS or email consent. You can opt out at any time.
• Website improvement: To analyze how visitors use our site so we can improve content, performance, and user experience.
• Legal compliance: To comply with applicable laws, regulations, and legal processes.

4. Third-Party Services

We use select third-party services to operate our website and manage our business. Each service has access only to the data necessary for its function.

GoHighLevel (GHL) — CRM Platform

Form submissions from our website are transmitted via secure webhook to GoHighLevel (GHL), a CRM and marketing automation platform we use for lead management and client follow-up. GHL stores your contact information on their secure servers and processes it in accordance with their privacy policy. We use GHL to track inquiries, schedule follow-up communications, and manage client relationships. GHL does not sell your information to third parties.

VAPI — AI Voice Assistant

Our AI voice assistant, Vivian, is powered by VAPI, a voice AI infrastructure provider. When you engage in a voice conversation through our website, VAPI processes your audio in real time. Voice conversations may be recorded and transcribed by VAPI for quality assurance, AI model improvement, and to generate a record of your inquiry. VAPI processes audio data in accordance with their own privacy policy. We receive transcripts of these conversations to follow up on your inquiry. By using the voice assistant, you consent to this audio processing.

Cloudflare — Website Hosting & CDN

Our website is hosted on Cloudflare Pages and delivered through Cloudflare's global content delivery network. Cloudflare may collect technical data including IP addresses, request headers, and performance metrics to protect against DDoS attacks, optimize delivery, and provide analytics. Cloudflare processes this data in accordance with their privacy policy. We do not share your form submission data with Cloudflare.

5. Cookies and Tracking

Fight Forward Digital Marketing does not use third-party tracking cookies or behavioral advertising trackers. At launch, we do not run Google Analytics, Facebook Pixel, or other third-party analytics scripts on this website.

Cloudflare, our hosting provider, may set essential performance and security cookies to protect the site and optimize delivery. These cookies are technically necessary for site operation and do not track your behavior across other websites.

Because we use only essential cookies under US law, a cookie consent banner is not required. If we add analytics or advertising cookies in the future, we will update this policy and implement appropriate consent mechanisms.

6. SMS Communications

If you check the SMS consent checkbox on our contact form, you expressly agree to receive text messages from Fight Forward Digital Marketing at the phone number you provide. These messages may include follow-up about your inquiry, appointment reminders, and marketing messages about our services.

Opt-out: You can opt out of SMS communications at any time by replying STOP to any text message from us. After opting out, you will receive a single confirmation message and no further SMS messages.

Message and data rates may apply. Message frequency varies. SMS consent is not a condition of purchasing any services.

7. Data Security

We take reasonable steps to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Specifically:

• All form submissions are transmitted over HTTPS using TLS encryption.
• Our website is served exclusively over HTTPS — no unencrypted HTTP connections.
• Form data is transmitted directly to GoHighLevel's secure servers via webhook.
• We do not store credit card numbers or payment information on our servers.
• We do not sell, rent, or trade your personal information to third parties.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

8. Your Rights

You have the right to request access to, correction of, or deletion of your personal information that we hold. To exercise these rights, contact us at:

Email: tom@fightforwarddigital.com

We will respond to your request within a reasonable timeframe. Note that deleting information from our CRM may affect our ability to follow up on an existing service inquiry or active client relationship.

9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you believe a child has provided us with personal information, please contact us at tom@fightforwarddigital.com and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: